Hello, I’m Leila.

I’ve always worked with people’s imaginations.

I started out in magazine journalism in 2005, while completing my critical theory MPhil at Cambridge. By 2006, I was Deputy Editor of a national homes magazine. In 2007 I was approached by a publisher, and went on to do three humour books.

I worked as a digital copywriter for big agencies and clients in London – but London wasn’t for me. In 2012, I moved to Sheffield to work on a creative technology contract, and within five years was a successful digital artist. I worked in several different countries and even exhibited at The Lowry.

In 2018, I left the art world behind forever. I simply didn’t feel as though I was making enough difference. I wanted to channel some of the money I’d made across my various careers into something useful and ideally low stress. When the pandemic threw us all into chaos in 2020, I realised what I needed to do. Since then, I have run my apartment on the East coast of Scotland as an affordable, Covid-safe holiday let called Burntisland Studio. You can find out all about it, and book it, here.

I am trying to work less, however I still write copy for global tech clients and consult on digital creativity, for example as one half of Sarah & Leila. I have a quiet obsession with business and finance, and have recently joined the volunteer team at Edinburgh’s wonderful financial history reference library, the Library of Mistakes.

Get in touch if you think I can help you with anything: leila@finalbullet.com.

May 2022